Association of Outdoor Recreation & Education
SOCIAL MEDIA MARKETING | GRAPHIC DESIGN
The Association of Outdoor Recreation & Education (better known as AORE) is a nonprofit organization dedicated to supporting the growth of professionals in the Outdoor Recreation and Education Industry.
My responsibility as Social Media Coordinator is to drive membership and engagement through effective social media strategy.
AORE Conference 2022
Because the AORE Conference 2022 was the nonprofit's first in-person conference since 2019, my strategy was to position this conference as a "reunion" - to both remind past attendees of the memorable experience and give new attendees a glimpse into what the AORE Conference is like.
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p.s. I designed this shirt!

Inclusive Summit 2022
The Inclusive Summit is a multi-day conference that provides attendees with new tools and resources they can use to make their outdoor programs more inclusive. My promotional strategy for this conference was to highlight the diversity of the event speakers and bring attention to the breadth of knowledge offered to attendees.
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News & Advocacy
As an organization that supports professionals within the outdoor recreation & education industry, it is AORE's job to advocate for the improvement of this industry and keep those professionals up to date with important industry news. This dedication drives the content I create for AORE's social channels.
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